The launch of OpenAI’s Sora 2 marks a turning point in how video and political storytelling might evolve. With its ability to generate realistic, multi-shot video sequences, remix scenes, and even embed real people through short “cameo” recordings, Sora 2 promises to blur the line between production studio and creative assistant. But what does that mean for political organisations, campaigns, and consultancies that rely on fast, authentic communication?

In this practical session, we’ll explore how Sora 2—and the next generation of generative-video tools—could reshape political communication, from narrative and ad production to supporter engagement and rapid-response messaging. We’ll discuss early use cases, ethical and regulatory pitfalls, and how innovators in the political tech ecosystem can experiment responsibly while gaining a first-mover advantage.

Moderation:

• Josef Lentsch (Partisan)

Speaker(s):

• Sebastian Rodriguez (European Campaign Playbook)