Political communication has moved onto the feed. A directive, a vote, a rival's gaffe, the campaign that reacts within minutes on TikTok or Instagram often gets to decide whether it reads as a win or a disaster. Speed shapes the narrative, and the slow get ignored. But reacting fast is harder than it sounds. It means turning dense policy into something a younger, mobile voter will actually watch. It means using AI to move quicker without losing the human voice. And it means the hardest part of all, getting politicians themselves to make content and post in real time, rather than signing off a press release three days late. This webinar looks at what actually works, from TikTok to AI to the daily grind of keeping a principal posting.

Joining us are Alessio De Giorgi, Head of Communications for the European Democratic Party in Brussels, who spent eight years as Matteo Renzi's digital communications lead in Italy, and Sebastian Savio, Campaign Manager of the Danish Liberal Alliance.