The EU's proposed Transparency and Targeting of Political Advertising regulation (TTPA) fundamentally changes how campaigns communicate. But what does it really require, and how do restrictions on targeting, transparency, and content authenticity play out in real elections?

Hungary's 2026 election illustrates the gap between regulation and practice. Despite legal restrictions on political advertising, Fidesz deployed AI-generated content and coordinated campaigns that skirted regulatory frameworks – yet approximately 90% of disinformation still originated from domestic sources.

This webinar will look at TTPA's core mechanics: transparency requirements, targeting restrictions, content authenticity standards, and the enforcement challenges that persist. We'll explore how these rules constrain campaign strategy, where loopholes emerge, and what Hungary's experience reveals about translating regulation into electoral reality.

Gev Rotem (Connexa), and Anna Donath, Former MEP and architect of the TTPA regulation, will join us to discuss the intent behind these rules and the real-world obstacles to their implementation.

Moderation:
Josef Lentsch (Partisan)

Speaker(s):
Gev Rotem (Connexa)
Anna Donath (Former MEP)