As the Netherlands awaits tonight’s election results, digital campaigning remains central in the Netherlands’ fragmented political landscape. Data-driven targeting, influencer content, and AI-assisted messaging shape debates on housing, migration, and the economy, while platform algorithms influence which narratives reach different audiences.

The far-right PVV relies on targeted online mobilisation, whereas left-wing parties focus on progressive themes with a smaller digital presence. New EU rules on political advertising add further constraints, and disinformation continues to be a factor. In this coalition-based system, a strong digital strategy can shape voter engagement, but coalition possibilities remain a key determinant of political outcomes. 

In this webinar, we will break down these dynamics and explore what they mean for European political campaigning.

Moderation:

• Josef Lentsch (Partisan)

Speaker(s):

• Mark Thiessen (Meute)