What is left of digital election campaigns? Have they set new standards for political tech in Germany? Which new data sources came into play, and how significant were influencers, 9:16 videos, podcasts, and AI tools in shaping the landscape?

Following a keynote that explores current trends in the context of the German parliamentary elections and takes a closer look at the fragmented battlefield of social media, leading experts from and close to the campaign teams of the German parties discussed the influence of data-based strategies and the use of political tech in the areas of fundraising, mobilisation and social media.

Moderation:
Josef Lentsch (Partisan)

Keynote:
Benjamin Läpple (Partisan)

Speakers:
Leila Rifahi (CDU)
Nicolas Schwendemann (Ressourcenmangel)
Tim Herrmann (SPD)
Philipp Burkert (Universum/FDP)