Political communication is moving from paid digital ads to creator-driven content.

Instead of relying on polished campaign spots, voters are spending time with short videos, livestreams and creator collaborations that feel authentic and relatable. Platforms are amplifying these voices, giving individuals more influence over political narratives than traditional advertising ever could.

In this Deep Dive, we will look at what that means for campaigns and civil society - how messages are crafted, distributed and measured in a creator-first environment - and explore the new opportunities and risks for persuasion, mobilisation and accountability.

Moderation:

• Josef Lentsch (Partisan)

Speaker(s):

• Gergő Papp (Amplifygood)

• Patrick Frank (Lunda)