How can political movements turn passive supporters into daily active participants, and fund themselves sustainably?

Tamara Tachynska and Ihor Shchedrin (Qela) reveal a gamification case study that converted 3.5% of passive supporters into active users, generating over two actions per user.

The session will also explore a new model of party economics through in-app fundraising, virtual rewards, and a novel advertising approach, as well as app-driven pre-election mobilisation without relying on social media.

Moderation:
Josef Lentsch (Partisan)

Speaker(s):
Tamara Tachynska (Qela)
Ihor Shchedrin (Qela)