What impact will Meta’s recent algorithm changes have on the digital political landscape?

By prioritising ultra-personalised content, Meta’s new algorithm is likely to amplify the reach of influencers and polarised voices within user feeds.

In this discussion, we’ll explore what this shift means for political professionals and why understanding the dynamics of this emerging “superstar economy” is now essential. We’ll look at how the change is disrupting traditional campaign strategies, reshaping digital audience reach, and raising new challenges for maintaining a balanced and healthy democratic discourse.

Moderation:

• Josef Lentsch (Partisan)

Speakers:

• José Paz Ferreira (Electica)