What is left of digital election campaigns? Have they set new standards for political tech in Germany? Which new data sources came into play, and how significant were influencers, 9:16 videos, podcasts, and AI tools in shaping the landscape?

This event is primarily aimed at political professionals, but is also open to interested guests from the fields of science, civil society and journalism.

Following a keynote that explores current trends in the context of the German parliamentary elections and takes a closer look at the fragmented battlefield of social media, leading experts from and close to the campaign teams of the German parties will discuss the influence of data-based strategies and the use of political tech in the areas of fundraising, mobilisation and social media.